Cineworld Birmingham - NEC

“I recently visited Cineworld and had a fantastic experience! The cinema is incredibly clean and well-maintained, which really enhances the overall atmosphere. The staff here are exceptionally friendly and always ready to help, making your visit even more enjoyable. If you use the cinema, you can get your parking reduced to just £2. Just make sure to take advantage of that as parking can be expensive!”

“Cinema wasn't even busy but the staff took ages to serve. Came out the film to get another drink and waited over 20 minutes to ber served, missing a good chunk of the film! Won't come back to this cinema”

“It's not very often i give one-star reviews, but considering how hurt i am, i think it's just. I have feelings some have said, and Imax at Cineworld at Resorts world in the middle of nowhere has hurt every one of them. Went to see Across The Spider Verse. i was really looking forward to seeing the film and Resorts World itself as i had never been before, and it was a great chance to check out the imax there. Cineworld has an imax closer to me, but its at a smallish venue that doesn't seem to equate to the extra monies being transacted considering its no imax Leicester Square so i was hoping that being in the mighty Resorts world would make the difference. If i were to describe the world of resorts, i would say it's a cross between an aircraft hanger and a modern-day office block full of glass and steel. Not very appealing as it turns out, but i was here for the film and the glorious imax presentation that Cineworld was putting on. As always super friendly and helpful staff ready to offer help if needed with anything from parking to tickets. The cinema was nothing to jump and shout about either only the familiar branding around the place letting you know what they were actually peddling. They had seemed to opt for digital posters rather than actual ones. Maybe its just me but a place that sells two and half hours of pure imagination with a hint of wonder and magic thrown in should be as focused if not a little more focused on selling the tricks to dazzle us with rather than the food for us to graze off. Where is the love for the cinema itself? It's like now it's a one-off treat rather than a must-have activity. Where is the comic con feeling when the big blockbusters come a round? where were the Miles Morales cardboard standees for people to pose with? The free Spider Verse cards were a nice touch and im always happy to get things for free off a cinema when its cost me £4 for the daysaver £21 for the ticket and £4.50 for the food which i brought from my local shop because i would've been laughed at if i had've had the cheek to try and by popcorn and a drink from the cinema itself 😂 There was a cabinet that had things inside from movies that were out or coming out, but it didn't scream,'Look at me!'. You should have many more cabinets with toys or props. Lego sets of films out or coming out being built in the lobby area or cosplay events put on by cineworld. Now you're probably wondering about the lady in front with her feet up on the occupied chair in front of her. The feet stayed up even when the absolute gentleman in front left and came back (never moved them once) The "lady" and her friend Alcohol had decided that the screening had been put on for them and them alone. A directors commentary is one thing, but when you haven't made the film and the alcohol makes you hard to understand, it's probably best not to speak over it. Its hard to concentrate on a film when someone has no respect for the people around them. But why shouldn't she? Cineworld dont really care about the theatrical presentation anymore unless you're eating, so why should she.”

“I recently visited the IMAX screen at Cineworld Birmingham - Resorts World and was really disappointed with the seating. I paid over £20 for a ticket, expecting a premium experience. Instead, the chairs were hard and stiff with very little cushioning. There was no proper back support and no give in the seat. I left with lower back pain. During the film, I kept adjusting my position because I was so uncomfortable. It completely distracted me from key scenes. That should never happen in an IMAX screening. For comparison, I’ve had much more comfortable seating at Vue Birmingham - Star City, and that wasn’t even marketed as a premium format. At £20+ per ticket, better comfort should be the minimum standard. The seating seriously affected the overall experience. I’m sure you can afford to upgrade the seats with those prices I hope this is reviewed and improved asap”