1 / 2Twist Museum
📍 London, Greater London
Interactive illusion museum on Oxford Street with 80+ exhibits blending art, science, and optical illusions. Recommended for children aged 6 and up and adults — colour flip rooms, mirror illusions, and strong photo opportunities throughout.
Twist Museum is a really fun place to visit. It’s great for kids, and there are lots of interesting illusions and interactive things to try. You can spend quite a long time in there exploring and taking pictures. Definitely a good place for a family day out.
🏆 Family Action Verdict
Best for multigenerational families where the challenge is finding one activity that genuinely engages both an 11-year-old and an 80-year-old simultaneously. Reviewers confirm this pulls off that balance. Allow at least 90 minutes to work through all exhibits properly.
ℹ️ What to Know Before You Go
💬 What Families Are Saying
View all reviews →4,969 Google reviews
Tamara Alladice
a month ago
“Twist Museum is a really fun place to visit. It’s great for kids, and there are lots of interesting illusions and interactive things to try. You can spend quite a long time in there exploring and taking pictures. Definitely a good place for a family day out.”
Lou
a month ago
“Really great place to spend time with kids and also for adults. Awesome optical illusions and interesting facts. We spend over 1,5 hours inside taking great images and read cool facts. Great fam time.”
madeline green
a month ago
“Really fun activity to try in London - my son aged 11 and my father (aged 80 with a mobility scooter) both really enjoyed it and the photo opportunities are awesome! I would say that they shouldnt allow so many people in for each booking - often my father could not get a good view of exhibits, as there were so many children and families that we had to queue to see the optical illusions. I do think the price was a little high also, but other than that it was a really wonderful thing to do. All but two of the exhibits are wheelchair accessable, and there are large lifts and doorways for easy access.”
Joshua Green
3 months ago
“Not a cheap attraction, but absolutely worth it if you are able to make the time to enjoy all of the exhibits/photo ops. I visited with my partner and 11 year old niece - she absolutely loved it. Even though it was incredibly busy at Christmas in Oxford St, the place wasn’t overly busy and we didn’t feel rushed through at all. Staff were friendly and enthusiastic, and it was a perfect afternoon activity. Absolutely must buy tickets in advance if possible.”
Reviews from Google
Overview
Twist Museum arranges 80+ optical illusion exhibits across interconnected themed zones, combining hands-on science with visual art. Visitors experience colour flip rooms, mirror illusions, perception exhibits, and neuroscience displays. The museum is wheelchair accessible with lifts and wide doorways. No on-site parking — Oxford Street has multiple transport links.
