Photo of Wild Cubs Free Children's Play Area in Greater London
Playgrounds

Wild Cubs Free Children's Play Area

📍 Ilford, Greater London

2.8(24 Google reviews)💰Free👶Under 1m tall (approximately toddlers to age 5)

African safari-themed free-entry soft play on Level 1 of Exchange Ilford shopping centre, designed for children up to 1 metre tall. No-shoes policy applies. Coffee available from nearby Cranbrook Walk.

Free entrySafari themeAge restriction unenforcedSafety notesToddlers and babiesExchange Ilford
★★★Featured review by Anand Radia

It's ok. The issue is that there are bigger kids playing in the area and running around etc. They could easily knock over a younger child. I had to move my little one away as it was unsafe for her. The height restrictions are there for a reason but parents don't seem to care. It's a play area for young infants/toddlers.

🏆 Family Action Verdict

The concept and location are convenient for families already in Exchange Ilford, and the safari theming is genuinely appealing for very young children. The persistent lack of enforcement means the space frequently contains children far outside the intended age and height range.

ℹ️ What to Know Before You Go

💡Visit on weekday mornings when footfall is lower and older children are more likely to be in school
Be prepared to leave if older children are present — enforcement has not improved over multiple years of complaints
🎟️No shoes are worn in the play area — carry a bag for footwear
🚗Coffee is available from Cranbrook Walk nearby as you supervise

💬 What Families Are Saying

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2.8

24 Google reviews

Older children ignoring height restrictions55%
Unsafe conditions for babies and toddlers30%
Management unresponsive to complaints15%
A

Anand Radia

2 years ago

It's ok. The issue is that there are bigger kids playing in the area and running around etc. They could easily knock over a younger child. I had to move my little one away as it was unsafe for her. The height restrictions are there for a reason but parents don't seem to care. It's a play area for young infants/toddlers.

Reviews from Google

Overview

Wild Cubs Free Play occupies Level 1 of Exchange Ilford with an African safari theme designed for children under 1 metre in height. Entry is free and no shoes are worn in the play space. Parents can access coffee from nearby Cranbrook Walk as supervising. The consistent issue across reviews is enforcement: older children — some aged 10 to 15 — regularly use the space intended for babies and toddlers, creating conditions that parents describe as unsafe.

🕐 Opening Hours

Monday10:00 – 18:00
Tuesday10:00 – 18:00
Wednesday10:00 – 18:00
Thursday10:00 – 18:00
Friday10:00 – 18:00
Saturday10:00 – 18:00
Sunday11:00 – 17:00

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